Sanani, the Original Mocha Coffee, makes its triumphant return to America
Dallas, Texas, June 24, 2010 – As coffee giants such as Starbucks continue to add varieties to their already abundant catalog, the world of coffee continues to expand. It seems a new brand or blend is introduced daily, and the options are becoming overwhelming to the regular cup-o-joe consumer. Amidst all of this clutter, one major trend has begun to emerge – the rise of the luxury coffee class.
Even in this economy, expensive coffees are still becoming more highly sought after. While McDonalds is making a killing selling their $0.99 cups of coffee, there are still those who seek a more gourmet experience. Those with discerning palates fancy themselves to be coffee connoisseurs – an idea that has been lost through the centuries and is just now beginning to resurface. Centuries ago, French enlightenment thinkers such as Voltaire & Rousseau, and later Benjamin Franklin and Thomas Jefferson were some of the early coffee elitists. Voltaire was even known to drink around 40 cups of coffee per day!
Finally in the 21st century, it’s again becoming acceptable to treat fine coffees like you would fine wines. Enjoy a cup of single-origin, fair-trade brew after a gourmet meal, and spend up to $10 on a single cup. It’s worth the price. These beans come from specific regions and are prized for their unique characteristics. What consumers buy into is the quality, and in most cases the story behind the cup.
Take Sanani Coffee, a single-origin original Mocha coffee straight from the arid region of Yemen where coffee was born. Up until the seventeenth century, the Middle East was the only place coffee was actually grown and cultivated. Tariq Ausaf discovered this fact and recognized the value in re-introducing the original mocha bean to America – and thus Sanani was born.
“We’ve successfully captured the sophisticated flavor that put Mocha on the map centuries ago, and when you consider the fact that a part of the American Constitution was contemplated over this very same coffee, it’s like drinking a rich flavorful cup of history,” Ausaf says.
This original mocha bean was the first to be introduced to the Parisian elite in 1669 by the visiting Turkish ambassador to France. And this very coffee led to the opening of the first truly French coffee house – Café Procope.
Sanani’s beans are still cultivated and processed in the exact same way they were centuries ago. No chemicals or pesticides are used in its cultivation, and due to the primitive growing process this coffee finds itself way ahead of the organic race in its organic purity – not by choice, but by chance. It’s the intrinsic value of quality like this that makes price merely a number.
Other world-class beans making a name for themselves are: St. Helena Coffee, which Napoleon Bonaparte became a fan of during his exile to the island where the coffee is exclusively grown, Hacienda La Esmeralda’s Geisha coffee which is grown only in the shade of Panama’s Guava trees, and the infamous Kopi Luwak which gets its flavor from being eaten and excreted by a civet.
“As for enjoying luxury coffees” Ausaf explains, “there is nothing like starting your day with an extraordinary cup of delicious coffee and enjoying the privilege of uncommon choices”.
Sanani, the Original Mocha coffee retails for $19.95 for an 8.8 oz box and can be purchased at www.sanani.com.
If you would like more information on Sanani, please contact: Tariq Ausaf tausaf@sanani.com or call 972.489.4725.
